Grant Achatz on Creativity ↗
People like to think the creative process is romantic. The artist drifts to sleep and wakes to a brilliant idea already formed. For me, creativity is the result of hard work and study, and the willingness to present yourself with difficult problems and refuse to let go until you find the answer. You cannot decide to turn it on or off. You can only keep asking the questions and tapping into the grit sometimes required to create the answers.